The first year of any business is crucial. But it’s also a wonderful opportunity to start to tell, share and grow your story through new connections.
We worked closely with the Sapphire Spaces team to really understand their passions and the desires of their potential customers.
What Sapphire Spaces sell is special, and we felt the best way for them to show their passion and show people just how special their kitchens and bathrooms were, was to get people to experience them for real.
To start with, we spent time establishing the brand by careful placement of editorial, competitions, sponsorship and advertising, using relevant channels for their audience.
But that was just laying the foundations. We knew we had to come up with a unique angle if we were to set Sapphire Spaces apart from the competition and get people to start to share in – and so share with others – their new and unfolding story.
The solution… Sapphire Nights.
Why can’t a kitchen showroom become the desirable place to hang out and party?
So, once a month, we turned the showroom – an incredible space – into something very different: a ladies’ pampering retreat, a pop-up art gallery and a boys’ 007 Bond party night, complete with Aston Martins and spy gadgets galore.
A book launch and cookery demonstration with top celebrity chef Michael Caines completed a buzzing 2013 – which also saw the first bookings of the venue by other organisations.