To attract new tenants, and increase turnover, by positioning Plymouth Science Park as a thriving hub of innovative technology, science and health, with a local, regional, national and international impact.
Astley Media has developed a marketing strategy for Plymouth Science Park focused on the mix of tenants and showcasing their world class research and innovation.
The strategy includes a collaborative approach, encouraging partners, tenants and other key audiences to get involved in marketing activities. Partners include the University of Plymouth, Plymouth Health Innovation Alliance and Plymouth City Council.
Activities include social media management, media releases, monthly newsletters, a new ‘Podcasts from the Park’ series and website updates, as well as strategic digital and offline campaigns. Astley Media is also managing the delivery of a new website, which will strengthen the positioning of the Park as high-tech, innovative and forward-thinking.
Plymouth Science Park has seen a marked increase in media coverage and social media engagement, with over 60 pieces of coverage achieved and a 37% rise recorded in Linkedin connections. The podcasts and webinars have also been successful, generating nearly 400 interactions. The marketing activities have helped to strengthen park management relations with existing tenants and enquiries, from potential tenants, have also increased.