Complete Property wanted to raise awareness of their brand and their expertise, and set out what makes them different in a crowded local marketplace. They wanted to communicate the brand’s unique selling points and success rate, launch their new Teignmouth office and throughout their communications, start to get across how lovely they are as a team - based in local communities and passionate about helping people buy and sell property!
We started by reviewing their current marketing, undertaking a marketing audit, and devising a 6 month marketing strategy to improve customer engagement and make them stand out in the marketplace. To highlight Complete’s successes and brand values, we came up with the creative concept ‘Complete People’; a people focused campaign involving customers and team members.
Our key objective was to encourage potential buyers and sellers to connect and relate to the brand by producing an engaging, fun and personal film about the staff and customers; highlighting not only Complete’s services, but their unique ‘personality’ and approach.
When it came to the launch of their new office, it had to be exciting as well as very locally-focused, and so the idea of shooting a film - Live Where You Love - was born. Working with local rugby legends to showcase the area, the film highlighted Complete’s connection with the town and raised awareness of the brand as a genuine local and people-centred property agent.
Both the Complete People campaign and the ‘Live Where You Love’ film were used across social media, targeting Teignmouth and Exeter areas to raise awareness of the Complete brand and their local offices.
At the Teignmouth office launch event - ‘Hollywood’ themed! - the film was premiered, with the premiership rugby stars of the film and the local Mayor in attendance. The event achieved press coverage across regional media and the film reached over 46,000 people on social media.
The Facebook campaigns achieved a combined total of over half a million impressions, with the film receiving over 23,000 views. Both outcomes highlight the effect of their marketing shake-up and the creative approach to each challenge.
Moving forward, both the Complete People and Live Where You Love campaigns will be used on social media, online advertising and and in offices to engage with potential customers and continue to raise brand awareness.