SPACE AWARDS - Lead generation
Office transformation specialists Space wanted to build relationships with businesses in and around Exeter who didn’t know about their services.
Astley Media developed the Future of the Workplace concept, inviting organisations to get involved and discuss the changes happening around ways of working, including technology, office spaces, mental health and well-being.
More than 30 people took part in an initial workshop at Exeter Science Park to shape the initiative. Out of that emerged the Space Awards, the chance to celebrate and showcase the best workspaces and work initiatives in and around Exeter, with Exeter City Council and Exeter Chamber agreeing to be supporting partners.
A website and social media channels were set up, local media coverage and engagement with business networks secured, and event planning put into place.
At the same time, work started on developing and rolling out an online survey, gathering the views of the business community on local challenges and opportunities around workspaces and work-based initiatives.
All were potential touchpoints for Space to reach out and engage with new businesses in the area through topics of mutual interest.
The Space Awards were a fantastic success, with close to 100 entries and over 200 people attending the ceremony held at the RAMM. Grow Magazine and the Express & Echo covered the event, with winners including Lightfoot, Crowdcube and PKF Francis Clark. Our social media strategy resulted in over 42,000 impressions on Twitter around the event.
The campaign has established the initiative as prestigious awards, reflecting the diverse businesses and workspaces in the area. Plans are already underway for the 2019 event.
There were over 75 responses to the survey, with the findings feeding into a report which will be presented to Exeter City Council, local MP Ben Bradshaw, businesses and other relevant organisations.