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CASE STUDY:

EDF ENERGY

CHALLENGE: 

The EDF Energy Regional Media Awards are three annual events – for London and the South, the East of England, and the South West, running since 2005.

Astley Media were asked to organise the on-going programme of awards, covering everything from editorial content, to managing the hundreds of entries received each year, helping to build awareness and participation.

SOLUTION

Astley Media put in place an on-going programme to manage the ‘awards calendar’, with the South West awards launched in April, and the ceremony in July, the London and South awards launching in July, with the ceremony in November, and the East of England awards launching in November, with the ceremony in February.

Moving away from postal entries, a dedicated mailbox was set up, helping to handle the 750+ entries – newspaper, films and photographs – received across the three regions.

There is close liaison with journalists and editors throughout.

From organising and hosting judging panels with key print, online and broadcast media, to script-writing and helping to manage the awards ceremonies themselves, our involvement now covers a broad range of PR, marketing and event management tasks.

 

OUTCOMES 

 

Entry levels and engagement with media have increased since Astley Media started working with EDF Energy on the awards.

Key to their success is successful engagement with media before, during and after each event.

Social media, film and swift turnaround of branded content ensures heaps of positive engagement, and great coverage online, in newspapers, radio and television.

The buzz on Twitter for the South West Awards, held at the Bristol Hotel in July 2014, ensured #EDFAwards trended, for the first time, in the UK.

CLIENT TESTIMONIAL

We work incredibly closely with Astley Media on the awards. It’s a complex project, engaging with hundreds of journalists, creating content, working with editors to organise and run judging panels around the country and always sticking to a tight timescale.

The awards continue to grow in popularity and Twitter has become a powerful tool in how we engage with journalists about the event and celebrating their own individual successes. We’ve been delighted with the work Astley Media do on the media awards programme, from the main awards presentation and script-writing, through to their work with the many journalists who are involved, and the event management around the ceremonies themselves.

Juliette Sanders
EDF Energy Media Relations Team, EDF