Stagecoach East Midlands wanted to help bring communities together, building on the work already achieved with promoting health and wellbeing for their staff, they wanted to reach out further to the communities they serve. Retired Seasider bus Hattie was the perfect fit - she needed to be given a new lease of life, and was transformed into a community bus equipped with children’s games, tea and coffee making facilities and seating areas. Providing a perfect backdrop to get ‘Chatty with Hattie’.


The new community bus was unveiled at a launch event in Louth, working with local media to raise public awareness of the day, and inviting local community groups to come along. Teaming up with Age UK, inviting them to meet Hattie and find out more about the initiative and receive a donation from Stagecoach.

After her launch Hattie’s tour around the East Midlands was planned, sending out news releases to flag events with local media and using social media to raise awareness of her visits, again supporting Age UK as well as smaller local charities.


To support her launch a competition for primary schools was held in the area, inviting pupils to win a visit from Hattie, with entries received from across the East Midlands.


The community bus was a fantastic initiative, giving back to the communities Stagecoach serves, and highlighting important health and well-being issues. Hattie proved very popular with both children and adults at the events, and the bus will continue to be used for events across the region.


This unique approach to getting into the community certainly set Stagecoach apart as a creative and hands-on bus operator, and received positive press coverage and feedback from the public and local officials.

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