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CASE STUDY:

STAGECOACH SOUTH WEST -

HOP12 LAUNCH

CHALLENGE: 

To generate media coverage for Stagecoach’s £5m investment and the launch of a new fleet of 22 buses.

SOLUTION:

A dramatic line-up of the new vehicles was arranged along Paignton seafront, with local dignitaries and Stagecoach representatives there to mark the occasion.

 

Drone film and images were pushed out to the media and on social, to create excitement around the new fleet launch and generate publicity. Promotional fares were also offered to incentivise bus passengers to use the service. 

 

OUTCOMES:

 

Drawing attention from the public and media, the impressive scene showcased the new, modern additions to the fleet, and raised awareness of improvements to the timetable and service. The impressive event showcased the scale of investment from Stagecoach, highlighted the bus operator’s commitment to their passengers  and engaged press and the public.

The story was picked up by local media including Devon Live, and video footage of the event received over 4,000 views.