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CASE STUDY:

OUTSTANDING CARE AWARDS

CHALLENGE: 

The client wanted to set up the Outstanding Care Awards to celebrate groups and individuals in Devon and Cornwall’s care sector. The challenge lay in creating a profile for the awards from the ground up and bringing in nominations.

SOLUTION:

Astley Media used social media to raise awareness of the awards, which soon took off on Facebook.

 

Liaison with media resulted in a comment section in the Western Morning News and coverage in local news, including the Express & Echo. The final awards ceremony was featured in the monthly Devon Life.

OUTCOMES:

Social media and news coverage lead to high engagement, and there were hundreds of nominations. Tickets to the awards ceremony sold out, and the event was covered in a double-page spread in Devon Life.

 

CLIENT TESTIMONIAL:

We knew launching the awards from the ground up was going to be a lot of work, but with Astley Media we got brilliant media coverage, support and followers on social media, and tickets to our ceremony sold out in weeks.

 

I am very happy with the support from the Astley Media team, and will be returning when we relaunch for next year!

Kat Green, Co-Founder of the Outstanding Care Awards