OUTSTANDING CARE AWARDS
The client wanted to set up the Outstanding Care Awards to celebrate groups and individuals in Devon and Cornwall’s care sector. The challenge lay in creating a profile for the awards from the ground up and bringing in nominations.
Astley Media used social media to raise awareness of the awards, which soon took off on Facebook.
Liaison with media resulted in a comment section in the Western Morning News and coverage in local news, including the Express & Echo. The final awards ceremony was featured in the monthly Devon Life.
Social media and news coverage lead to high engagement, and there were hundreds of nominations. Tickets to the awards ceremony sold out, and the event was covered in a double-page spread in Devon Life.
We knew launching the awards from the ground up was going to be a lot of work, but with Astley Media we got brilliant media coverage, support and followers on social media, and tickets to our ceremony sold out in weeks.
I am very happy with the support from the Astley Media team, and will be returning when we relaunch for next year!
Kat Green, Co-Founder of the Outstanding Care Awards