Crisis Communications - the benefits of taking strategic approach
Updated: Mar 25
The Covid-19 crisis will have caught many companies and organisations on the hop because their Crisis Communications Plan was either out of date, or worse, non-existent.
This is an ideal time to create or update your plan by sticking to these seven basic rules:
Identify the situations that might force your business or organisation into crisis mode e.g. disease outbreak, flooding of premises, bad press, leak of sensitive information.
Next think about how vulnerable you are in each situation, where the vulnerability lies and map out the approach for dealing with those issues.
Identify the people who will lead on your plan in terms of communicating with your colleagues and customers and fielding any external calls, including the media.
Get on the front foot… In a world where everyone is connected, news spreads fast. Especially bad news! You need to start pushing out your message before someone else seizes the agenda.
Keep your messages consistent. Create a shared briefing pack that can be updated by members of your crisis comms team and that is visible to everyone. This should be a live and evolving document. Google Drive is the ideal platform to use.
If you can’t use the office, how will you work? Everyone working from home is fine in theory but unless you have the ability to access historic documents and databases, meet virtually and work together, you will be in difficulty. See our blog on tools to use in a crisis.
If you were this time… don’t be caught out again. Revise and rehearse a crisis comms situation once every three months.
If you need support with creating or updating your Crisis Communications Plan please email us at firstname.lastname@example.org