Kitchen retailer RALPH WINTER wanted to drive awareness of its brand among target customers, having just opened a new showroom and introduced furniture to its product range. Owners Ralph and Lynn were unhappy with the website and unsure of how to engage potential customers. With a high end product offering, an impressive new showroom and excellent customer testimonials, the main challenge was ‘how to reach target customers and tell the RALPH WINTER story.’
After spending time with Ralph and Lynn and listening to their concerns, we came up with a proposal to create more bespoke website content, deliver a programme of targeted events for potential customers and generate media coverage.
To save on costs, we managed to revamp the website, without undertaking a redesign. By introducing more bespoke content, and focusing on the brand’s USPs, we were able to crate a more impactful and visually inspiring website.
We have also planned in a programme of showroom events designed to appeal to the target audience. For the first event, we worked with a London sculptor to deliver an exciting art exhibition with delicious produce provided by local businesses. In order to promote the new furniture ranges, we invited interior designers from across the region and offered promotions to incentivize guests. The event was a great success; with 50 target customers attending and 3 pages of media coverage achieved In Devon Life.