While Halloween may have been very different this year due to COVID restrictions, many brands still took the opportunity to get spooky with their marketing! Our intern Abigail Caunter recounts the top six terrifyingly-good campaigns of 2020… ????

1. ASOS: #ASOSDaytoFright

This halloween season, ASOS took advantage of TikTok’s popularity by launching a sponsored campaign across the platform. The campaign, entitled ASOS Day to Fright, used influencers to demonstrate various ways of transforming a typical day-to-day look to a ‘fright worthy’ evening look! The success and reach of the campaign was impressive, with the hashtag #ASOSDaytoFright receiving over 1.4 billion views.

Photo via: https://www.tiktok.com/@asos/video/6886771644577189122?lang=en

2. MAC Cosmetics UK: #MACHalloween

MAC Cosmetics inspired their audience to share their most creative and cutting-edge looks for the spookiest night of the year. MAC never fails to impress with dishing up the best makeup looks and this halloween was no exception, using the hashtag #MACHalloween which reached over 44.7K posts on Instagram. MAC also took into account the current socialising restrictions by encouraging people to join in the festivities at home by using the hashtag #HalloweenFromHome.

Photo via @maccosmeticsuk Instagram

3. Reeses: #ReesesDoor

While promoting their Halloween-themed products on Instagram, Reeses launched the ‘Reeses Door’, a robotic door which travelled around the USA offering consumers a hands-free way to get their dose of Reeses’ Peanut Butter Cups. This innovative PR stunt fitted perfectly with the Halloween theme while acknowledging the challenges of Covid-19. They encouraged their audience to comment suggesting where the Reeses Door should go next and received over 14,000 comments on one post!

Photo via: @reeses Instagram

4. Morphe Brushes” #MorpheHalloween

Another makeup brand to take Halloween to the next level this year is Morphe. Their hashtag #MorpheHalloween encouraged people to create the most epic makeup looks and they showcased the best of the best on their Instagram grid. The hashtag has over 5,000 posts! 

Photo via: @morphebrushes Instagram

5. Lidl: Monster Market

Lidl went all out for Halloween this year, promoting a variety of their products on Instagram. They brought back their Monster Market to share Halloween themed recipes with short, eye-catching animated graphics. In addition to promoting their Halloween costumes and pumpkins, they put a spooky twist on ordinary everyday products such as coffee and crisps to be in-keeping with the theme.

Video via Instagram @lidlgb : https://www.instagram.com/p/CGsFG_7om6E/

6. Nasty Gal

Nasty gal partnered up with Beyond the Bar Fun to give three lucky winners a virtual cocktail making experience. The theme of a “spooky night in” evidently grabbed their audience’s attention, with the post gaining nearly 15,000 likes and over 3,000 comments! Nasty Gal showed that staying in is the new going out and certainly got their customers talking this Halloween.

Photo via: @nastygal Instagram

Blog by Abigail Caunter